Max Oppenheim. Composing Movement.
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“It’s pivotal to the whole thing to go over and above on the visual side of things.”
‘How do we get people through the door, make people aware of BLOK and into classes? How do we do that? Through imagery. We just go and do it’
“It was an evolving process that ended up with the brand BLOK”
This book had the biggest effect on my career.
THE METAMORPHOSIS. Franz Kafka.