I grew up in Boulder, CO, a small mountain city where activity is baked into everyday life. I played sports when I was younger, and being competitive made sense then, but as soon as I stopped running hurdles the whole faster, harder, stronger mentality didn’t make much sense. I saw an opportunity to create an activewear brand that championed recreational activity and approached movement with ease and delight and looked beautiful and simple in its design.
We make clothes for people who are active, but not necessarily defined by it. We’re big on moderation and fun, so I think that by being non-prescriptive and inclusive with our product offerings and community, people feel encouraged to integrate activity into their lives however they see fit.
I move my body for my mind. My best ideas come to me either while I’m being active or shortly after. We have a saying in the office, “Change the chemistry,” which we use whenever anyone on the team is stuck on a problem. Get up, move around, and get the juices going.
It’s important to be active as a team. We go to yoga weekly and play pickup basketball or soccer games during lunch as a team. It’s a great way to let loose, have fun, bond, and work together towards a common goal.
Fun, freeing, social
I start every morning with a glass of water and some activity. I try to either jog or hop into one of Vanessa Packer’s ModelFIT classes or yoga at Sky Ting before I head to work. But every morning starts with a walk around the block with my pup, Bowie. Getting up and moving helps me feel energized for the rest of the day.
The Smile To Go is around the corner from the office so I’m in there a few times a day grabbing coffee or a snack. We’re also a short walk from sweetgreen so it’s not uncommon to run into a few people from the team in line.
Water, a handful of almonds, and my Newton running shoes.
Never waste a crisis. The worst thing can happen, but you have to flip your perspective and take it as opportunity to learn something.
Different by Youngme Moon. There are a lot of other companies in the activewear space, but we really try to keep blinders on and stay focused on our own mission. If everyone is keeping tabs on what others are doing and trying to directly compete, everyone just ends up looking the same if they’re all trying to reach the same goal.